---
title: "Impressions: definition for social media posting"
url: "https://get1post.com/glossary/impressions.md"
canonical_url: "https://get1post.com/glossary/impressions"
last_updated: "2026-10-23"
type: "conceptual"
summary: "What impressions means in social media posting, in plain words, with how 1Post handles it."
related: ["https://get1post.com/glossary.md", "https://get1post.com/glossary/reach.md"]
---

# Impressions: definition for social media posting

What impressions means in social media posting, in plain words, with how 1Post handles it.

Impressions count how many times a post was shown on a screen, including repeat views by the same person. They are always at least as high as reach, which counts people once. Networks differ on what counts as a view, so compare impressions only within one network.

A post shown twice to one person adds two impressions and one reach.

Impressions measure exposure, not interest.

## Questions

**How is reach different?**

Reach counts each person once. Impressions count every showing, so impressions are equal to or higher than reach.

## Related

- [Social media posting glossary: terms explained](https://get1post.com/glossary.md)
- [Reach: definition for social media posting](https://get1post.com/glossary/reach.md)