---
title: "Google Business Profile specs and limits"
url: "https://get1post.com/platforms/gbp/specs.md"
canonical_url: "https://get1post.com/platforms/gbp/specs"
last_updated: "2026-10-26"
type: "reference"
summary: "Every text, media and posting rule 1Post checks for Google Business Profile, with the network's own page cited and the date read where we read one."
related: ["https://get1post.com/platforms/gbp.md", "https://get1post.com/data/posting-limits.md", "https://get1post.com/tools/posting-limits.md"]
---

# Google Business Profile specs and limits

Every text, media and posting rule 1Post checks for Google Business Profile, with the network's own page cited and the date read where we read one.

Google Business Profile text is limited to 1,500 characters, counted by code points. This page lists every text, media and posting rule 1Post checks for Google Business Profile: counts, sizes, lengths, threads and the daily cap. Where Google Business Profile publishes a figure on its own page we cite it with the date we read it.

## What 1Post checks for Google Business Profile

| Rule | What 1Post checks |
| --- | --- |
| Text limit | 1,500 characters, counted by code points |
| Media accepted | Images |
| Images per post | 1 |
| Threads | No |
| First comment | No |
| Posts per day, per connected account (1Post) | 10 |

These are the limits 1Post applies in the composer, so a post that passes is not refused for them when it is sent. A network can still refuse a post for reasons outside these rules, such as its content policies.

## What Google Business Profile publishes

| Fact | Source |
| --- | --- |
| A post button can be Book, Order, Shop, Learn more, Sign up or Call. A Call button takes no web address. | [Google Business Profile API: local posts](https://developers.google.com/my-business/reference/rest/v4/accounts.locations.localPosts), read 2026-10-26 |

## Questions

**How is Google Business Profile text counted?**

Google Business Profile text is counted by code points. The [character counter](https://get1post.com/tools/character-counter.md) applies the same rule.

**Where do these Google Business Profile limits come from?**

They are the limits 1Post checks before a post is sent. Figures the network publishes on its own page are cited above with the date read; the rest are checks 1Post sets.

**How often is this page updated?**

When a network changes a rule or we read a newer figure, the page changes with it. The date at the top shows the last change.

## Sources

- [Google Business Profile API: local posts](https://developers.google.com/my-business/reference/rest/v4/accounts.locations.localPosts), read 2026-10-26

## Related

- [Schedule Google Business Profile posts](https://get1post.com/platforms/gbp.md)
- [Social media posting limits by network, dated](https://get1post.com/data/posting-limits.md)
- [Social media posting limits table, every network](https://get1post.com/tools/posting-limits.md)