---
title: "Schedule Instagram posts: formats, limits, setup"
url: "https://get1post.com/platforms/instagram.md"
canonical_url: "https://get1post.com/platforms/instagram"
last_updated: "2026-10-23"
type: "product"
summary: "Schedule and publish images, carousels, Reels and Stories to Instagram with 1Post: what you can post, the limits, the daily cap and how to connect your account."
related: ["https://get1post.com/platforms/instagram/specs.md", "https://get1post.com/platforms.md", "https://get1post.com/tools/character-counter.md", "https://get1post.com/pricing.md"]
---

# Schedule Instagram posts: formats, limits, setup

Schedule and publish images, carousels, Reels and Stories to Instagram with 1Post: what you can post, the limits, the daily cap and how to connect your account.

1Post schedules and publishes images, carousels, Reels and Stories to Instagram. Write once, tailor the Instagram version with a live preview, and 1Post checks the post against Instagram's rules before it goes out at the time you set. The text limit is 2,200 characters, counted by code points.

## What you can post to Instagram

- Image
- Carousel
- Reel
- Story
- Trial Reel
- First comment
- Collaborators (up to 3)
- Cover image and alt text

## Instagram limits at a glance

| Rule | Value |
| --- | --- |
| Text limit | 2,200 characters, counted by code points |
| Media accepted | Images, Video |
| Images per post | 10 |
| Videos per post | 10 |
| Image formats | JPEG; PNG, WEBP are converted to JPEG |
| Image shape | 4:5 to 1.91:1 |
| Carousel | 2 to 10 items |
| Threads | No |

Every rule, with the network's own page where we read one: [Instagram specs and limits](https://get1post.com/platforms/instagram/specs.md).

## Connect Instagram

1. Open Accounts in 1Post and choose Connect.
2. Pick Instagram.
3. Sign in with Instagram and approve access for the Business or Creator account you want to post to.
4. Choose the Business or Creator account in 1Post. It is ready to pick in the composer.

## Before it goes out

The composer shows Instagram's preview beside the others, counts the text the way Instagram does, and lists anything the network would refuse, such as a file that is too large. Fix it in the composer and the post stays in your queue.

## Questions

**How many characters can I post on Instagram?**

2,200, counted by code points. The 1Post composer uses the same count and marks where the text would be cut. [Character counter](https://get1post.com/tools/character-counter.md).

**Can I schedule Instagram posts with 1Post?**

Yes. Write the post once, tailor the Instagram version, then pick a time or a free queue slot. 1Post previews the post and checks it against Instagram's rules before it is sent.

**How many Instagram posts can 1Post publish in a day?**

Up to 50 a day for each connected Instagram account.

**How many items can a carousel hold?**

Meta's documentation allows up to 20 items. 1Post's composer currently checks carousels of 2 to 10 items.

## Sources

- [Instagram Platform: content publishing](https://developers.facebook.com/docs/instagram-platform/content-publishing), read 2026-10-22

## Related

- [Instagram specs and limits: text, media, daily cap](https://get1post.com/platforms/instagram/specs.md)
- [Social networks 1Post schedules posts to](https://get1post.com/platforms.md)
- [Free character counter for every social network](https://get1post.com/tools/character-counter.md)
- [1Post pricing: plans from $29 a month](https://get1post.com/pricing.md)