Specs and limits

Google Business Profile specs and limits

Google Business Profile text is limited to 1,500 characters, counted by code points. This page lists every text, media and posting rule 1Post checks for Google Business Profile: counts, sizes, lengths, threads and the daily cap. Where Google Business Profile publishes a figure on its own page we cite it with the date we read it.

Also:Schedule Google Business Profile posts Social media posting limits by network Social media posting limits table

Updated 2026-10-26

What 1Post checks for Google Business Profile

Rule	What 1Post checks
Text limit	1,500 characters, counted by code points
Media accepted	Images
Images per post	1
Threads	No
First comment	No
Posts per day, per connected account (1Post)	10

These are the limits 1Post applies in the composer, so a post that passes is not refused for them when it is sent. A network can still refuse a post for reasons outside these rules, such as its content policies.

What Google Business Profile publishes

Fact	Source
A post button can be Book, Order, Shop, Learn more, Sign up or Call. A Call button takes no web address.	Google Business Profile API: local posts, read 2026-10-26

Try it

Start a trial

7-day trial for $1. Connect your accounts and schedule a week of posts in one sitting.

Start a trial

Free in your browser

Free tools

Count characters the way each network does, split threads and preview posts. No account needed.

Open the tools

For builders

API and MCP

Post to every network from your own code or assistant with one key, signed webhooks and idempotent requests.

See the API

Questions

How is Google Business Profile text counted?

Google Business Profile text is counted by code points. The character counter applies the same rule.

Where do these Google Business Profile limits come from?

They are the limits 1Post checks before a post is sent. Figures the network publishes on its own page are cited above with the date read; the rest are checks 1Post sets.

How often is this page updated?

When a network changes a rule or we read a newer figure, the page changes with it. The date at the top shows the last change.