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Glossary

Call to action: what it means

A call to action is the line that tells readers what to do next, such as book a table, read the guide or reply with a question. It works best when it is one clear step. Where a network has a button for it, such as Google Business Profile, use the button.

Also:Social media posting glossary

Updated 2026-10-23

One call to action per post keeps the ask clear.

On networks that do not link well from the main text, the link can go in the first comment.

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Where should the call to action go?

At the end of the post, or in a button where the network offers one.

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Social media posting glossary: terms explained

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