Trial Reels let you try a clip on a new audience without putting it in front of followers straight away.
In the composer it is a switch on the Instagram tab for a Reel.
Glossary
Trial Reels: what it means
A Trial Reel is an Instagram Reel shown first to people who do not follow the account, so you can test it before it reaches followers. Instagram decides what happens after the trial. 1Post lets you mark a Reel as a Trial Reel when you schedule it.
Try it
Start a trial
7-day trial for $1. Connect your accounts and schedule a week of posts in one sitting.
Start a trialFree in your browser
Free tools
Count characters the way each network does, split threads and preview posts. No account needed.
Open the toolsFor builders
API and MCP
Post to every network from your own code or assistant with one key, signed webhooks and idempotent requests.
See the APIQuestions
Can I schedule a Trial Reel?
Yes. Pick Reel, then the Trial Reel setting, and schedule as usual.
Keep going with Instagram
Related
Get this week’s posts scheduled
Connect your accounts, write once and let 1Post publish on time while you get on with the rest of your day.