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Glossary

Engagement rate: what it means

Engagement rate is the share of people who reached a post that also did something with it, usually likes, comments, shares and clicks added together and divided by reach or impressions. Networks and tools define it differently, so compare a rate only with the same definition from the same source.

Also:Social media posting glossary

Updated 2026-10-23

Because the formula varies, an engagement rate from one tool cannot be set against another's.

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Questions

Is a higher rate always better?

Not alone. A small, loyal audience can show a high rate on few views. Look at the counts behind it.

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Social media posting glossary: terms explained

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